Posts

How to Get Senior Living Video Production Right the First Time

Image
  Having an instant impact is crucial—especially in the senior living world. More and more families begin their search online, months before ever stepping foot in a facility. That's why video has become so important to mirror the atmosphere, empathy, and personality of your community. But a poor video may cause damage where none was intended, giving the wrong impression and wasting valuable resources.    This blog shares how to set the foundation for success the first time.   Start with a Clear Purpose   Before picking up a camera or hiring a crew, define the goal of your video. Are you building a virtual tour so families can view the space from afar? Is it a recruitment video to entice best caregivers? Or are you seeking to showcase resident testimonials and establish trust?   Having a focused objective will shape everything—from the messaging and tone to the footage you capture. Without a defined purpose, your video may end up confused or bland....
Post a Comment
Read more

How Healthcare Organizations Can Use Video to Strengthen Their Reputation

Image
  In the world today, online and all that comes with it, reputation matters more than ever—particularly in healthcare. Individuals would like to have the confidence they are in trustworthy hands, for themselves or for their loved ones.   One effective means of developing that type of trust is through the use of video for open and honest communication. To educate, reassure, or connect, healthcare organizations that strategically produce video content can establish stronger relationships and enhance their reputation.    Here’s how to use video to strengthen your healthcare organization’s reputation.    Show the People Behind the Practice   Patients want to see the faces behind the scrubs. The video introduces your staff—from doctors and nurses to administrative teams—to humanize your organization. A short clip of a pediatric nurse talking about their love for kids or a doctor explaining what drew them to medicine helps potential patients feel more c...
Post a Comment
Read more