How Healthcare Organizations Can Use Video to Strengthen Their Reputation
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In the world today, online and all that comes with it, reputation matters more than ever—particularly in healthcare. Individuals would like to have the confidence they are in trustworthy hands, for themselves or for their loved ones. One effective means of developing that type of trust is through the use of video for open and honest communication. To educate, reassure, or connect, healthcare organizations that strategically produce video content can establish stronger relationships and enhance their reputation. Here’s how to use video to strengthen your healthcare organization’s reputation. Show the People Behind the Practice Patients want to see the faces behind the scrubs. The video introduces your staff—from doctors and nurses to administrative teams—to humanize your organization. A short clip of a pediatric nurse talking about their love for kids or a doctor explaining what drew them to medicine helps potential patients feel more c...