Innovative Healthcare Video Marketing Ideas for 2024

Healthcare businesses can enhance their outreach to patients and improve their patient engagement easily through Healthcare Video Marketing. It’s not just cost-effective but also less time-consuming. Video marketing is one of the easiest ways to reach doctors, independent healthcare professionals, hospitals, rehabilitation centers, and staff. 

HubSpot has recently come out with an interesting report, claiming 92% of marketers consider video an essential tool for retaining audience interest and attention span. It also states that most consumers feel brand-related videos help them make a product or service choice. 

If you are involved in any healthcare practices, it’s high time to incorporate video marketing into your business strategy and take your healthcare business to new heights. 

In healthcare video marketing, you have plenty of ways to make your videos more relevant to your target audience. 

Let’s look at some innovative healthcare video marketing ideas for 2024: 

Demo Videos: These videos are primarily educational. Healthcare staff and those interested in knowing medical procedures can benefit from watching these videos. These videos are engaging and help viewers understand the ins and outs of medical procedures. In addition, healthcare staff can also use these videos to address patients’ fears and help them learn more about medical procedures and surgical techniques. For instance, a safety procedure demo video can be crucial for both the healthcare business and the patients. 

Explainer Videos: As their name indicates, these videos are all about educating viewers. You’ll find a lot of explainer videos online, each dealing with a particular medical topic. These explainer videos can be an eye-opener for both the patients undergoing that health problem and the doctors specializing in that subject or wanting to promote their practice regarding how they address patients’ concerns on that medical issue.  

An explainer video offers valuable information and necessary tips on managing health conditions, diseases, or treatment options available to patients. If you are running a behavioral health clinic, an explainer video can show how your clinic helps patients suffering from severe anxiety disorders and how you do it differently than other behavioral practices. 

Patient Testimonials: Patient testimonials are crucial for your practice’s reputation and credibility. The best way to use patient testimonials is by creating a video in which your former patient shares their patient journey and overall experience at your clinic. Don’t forget, patients’ video testimonials are a tried and tested way of attracting new patients. 

Corporate Videos: All healthcare organizations should create corporate videos from time to time. These videos offer an excellent medium to promote team collaboration, the organization’s ethos and culture, and facility tours. Many patients alleviate their anxiety simply by watching these videos and getting their morale boosted. Introductory videos are also a great way to help patients and their attendants know the relevant medical professionals and teams who will be attending to them. 

FAQ Videos: You can easily integrate FAQ videos into the FAQ page of your healthcare website. These videos can help patients get their doubts cleared in an engaging and interactive manner. These videos are especially created to suit the needs of the patients and answer their queries. You can create FAQ videos about your independent practice, products, and healthcare services that you offer. 

In Conclusion  

Besides these videos, you may also consider creating animated videos to explain complex medical procedures to soon-to-be patients or any user in a simple process. This has proven particularly helpful in explaining complex medical procedures for serious diseases like asthma, oral cancer, heart attacks, and dementia.  

Overall, much of the success of these healthcare marketing videos depends on how well you make your video content informative, educational, and entertaining. Want to know more? Schedule a demo now with Cyrano Video!