Why Should Healthcare Practices Incorporate Videos In Their Marketing Strategy?

Being a healthcare communications manager comes with many responsibilities. It includes managing campaigns to brainstorming new ideas. The art of communication is central to all these tasks. 

The task becomes complex when dealing with multiple audiences, including your team, patients, prospective patients, stakeholders, and the public. Additionally, adding video content to your strategy can greatly enhance the clarity and speed of your communication efforts. 

Reasons to Add Videos to Your Communication Toolkit 

Scalability of Videos: Many teams avoid videos, assuming video production is costly and complex. They believe it’s suitable only for large marketing departments with specialized skills. With Cyrano’s user-friendly editor, anyone on your team can create high-quality videos without prior experience. You can also create templates that simplify the process. It allows quick adjustments to text and media for multiple videos. 

Effectiveness in Conveying Complex Information Videos are not only entertaining but also highly effective for explaining complex topics. Visual and auditory elements help audiences grasp intricate concepts more quickly. This is particularly useful in healthcare when explaining medical procedures or conditions to non-medical individuals. 

Audience Preference for Videos People of all ages tend to favor videos over other forms of content, such as emails or documents. Videos can capture attention and engage viewers more effectively, making them an essential part of your content strategy. 

Eight Ways to Use Videos in Healthcare Communications 

Showcase Expertise and Services Patients seeking healthcare services look for providers with proven expertise. Videos featuring your clinicians and staff discussing their specialties and services can build trust and attract more patients. Such videos can also drive appointments, with many patients booking after viewing online health videos. 

Offer Patient Tips Use videos to give patients pre- and post-appointment advice and general health tips. These videos can address common questions, reducing the volume of basic inquiries and allowing your team to focus on more critical issues. 

Demystify Medical Procedures Medical procedures can be daunting. Informational videos that explain or demonstrate these procedures can reduce patient anxiety and provide a clearer understanding. It encourages more people to proceed with their treatments. 

Streamline Staff Onboarding Effective onboarding is crucial for staff retention. Videos can automate and standardize the onboarding process, ensuring new team members receive consistent information without overburdening existing staff. 

Enhance Staff Training Videos offer a scalable solution for training staff on new procedures or software. They provide a consistent learning experience and can be revisited as needed. It ensures that all staff members are up to date. 

Communicate Corporate News Keep your staff informed about important corporate updates with video announcements. Visual content tends to be more memorable than text alone, ensuring your team retains the critical information. 

Attract Talent The healthcare industry faces hiring challenges, especially post-pandemic. Videos can showcase your organization’s work environment and culture, appealing to potential candidates and setting your organization apart from competitors. 

Promote to Future Patients Testimonials are persuasive in healthcare. Videos featuring patient stories can build credibility and trust, influencing prospective patients’ decisions. 

Benefits of Video for Healthcare Communications 

Cyrano Video streamlines video production, even for those without prior editing experience. Here’s how it can benefit your healthcare communications: 

• Customizable Templates: Use or create templates to speed up video production. Simply update the text and visuals to produce new videos quickly. 

• Brand Compliance: Integrate with your Digital Asset Management system for easy access to branded materials. Control colors and fonts to maintain brand consistency. 

• Versatile Styles: Create various video styles, from animations to documentaries, to suit different needs. 

• Collaborative Tools: Enable team collaboration with features for commenting and approval, ensuring high-quality outcomes. 

• White label Options: Add your branding to the video editor, making it a seamless part of your organization’s tools. 

• Easy Distribution: Export videos to a centralized library, social media, or your website with ease. 

• Professional Enhancements: Access millions of media elements and effects to enhance your videos. 

• Captioning and Translation: Automatically add and translate captions to over 100 languages, broadening your reach. 

Next-Gen Video Production with Cyrano Video 

Cyrano Video offers a subscription service and an all-in-one solution for producing relevant videos for healthcare. Combining hardware, software, and services, Cyrano simplifies the entire video creation process. 

• Tailored Video Hardware: Choose equipment suited to your recording style, whether in the studio, at your desk, or on the go. 

• Targeted Solutions: Increase video output without struggling to meet demand, enhancing your online presence and internal communications. 

• Industry-Specific Solutions: Cyrano offers specialized solutions for hospitals, health systems, physician practices, and more. 

Conclusion 

Many healthcare organizations have already experienced the positive impact of our services. Hear directly from satisfied customers about how our solutions have enhanced team communication, patient engagement, and community outreach. 

Curious about how Cyrano Video can elevate your healthcare communications strategy? Book a free consultation today and discover the transformative power of our video solutions for your practice!